The cost of an ESTA (Electronic System for Travel Authorization), which UK travellers need when visiting the US for tourism or business under the Visa Waiver Programme, has risen from $21 to $40. The ESTA fee increase will take effect on September 30, 2025.

This is a significant jump and could easily catch people out if they’re not keeping up to date with the latest travel requirements. With the exchange rate, that means paying around £31.50 instead of £16.50 per traveller – and remember, every member of your party needs their own ESTA, including children. For a family of four, that’s a noticeable increase.

Why has the ESTA fee gone up?

The US Government has said the extra funds will be used to promote tourism in the States. While the fee is still valid for two years (or until your passport expires, whichever comes first), the rise is steep compared to the old charge.

What does this mean for UK holidaymakers?

For many families and couples budgeting for a big trip, unexpected costs like this can add up quickly. Add in flights, accommodation, theme park tickets, car hire, and now higher ESTA fees, and your spending plan needs to be carefully managed.

Why you need a Travel Consultant

This is exactly where a trusted Travel Consultant comes in. Regulations and fees can change overnight, and if you miss something important, it could affect your trip. We will:

• Keep you updated with changes like ESTA increases, so there are no nasty surprises.
• Guide you through the application process to make sure it’s done correctly (avoiding costly mistakes).
• Save you time researching the ever-changing rules.
• Ensure your holiday plans stay stress-free and on track.
• When you’re booking the holiday of a lifetime, having someone in your corner who knows the ins and outs makes all the difference.

Final tip for travellers

If you already have a valid ESTA, you don’t need to reapply until it expires. But if you’re heading to the US soon and need a new one, be ready for the new $40 fee.